The NFL won a victory against Jacks or Better LLC after the business repeatedly refused to remove a photo of Jaguars quarterback David Garrard from its web site. The photo illustrated the casino boat’s sports betting.
Jacks or Better LLC, whose casino boat departs from Mayport, Florida and sails off-shore for gambling, agreed to pay $5,000 and not use images of Garrard or any NFL trademarks without first getting written authorization.
This seems a pretty straight-forward case. You can’t use a famous person’s likeness to market your own services without his permission or compensation.