British luxury car maker Land Rover is suing a top Chinese trademark watchdog over a trademark dispute with Chinese auto manufacturer Geely, according to a court statement released Friday.
The lawsuit against the Trademark Appeal Board under the State Administration for Industry and Commerce has been accepted by the Beijing Municipal No. 1 Intermediate People’s Court, the statement said.
The British carmaker said it has used two Chinese characters “Lu Hu” in China for its “Land Rover” brand since early 1990s, but in 1999 Geely registered the “Lu Hu” trademark knowing that Land Rover was using it, the statement said.