Chrysler Group LLC wants a federal judge to halt sales of its “Imported From Detroit” T-shirts or other merchandise in a trademark infringement lawsuit against Detroit retailer Pure Detroit and its co-owners in U.S. District Court.
This week the automaker filed suit against Moda Group LLC, which operates Pure Detroit’s three stores selling Detroit-branded merchandise. Also named in the suit were Moda Group co-owners Kevin Borsay and Shawn Santo.
From the automaker’s perspective, “Chrysler has repeatedly attempted to resolve this matter without involving the court. It has repeatedly asked (Pure Detroit) to stop and has sought to have a portion of defendants’ ill-gotten gains contributed to charity,” the lawsuit states.
“Defendants, however, have refused to stop, have persisted in their intentional infringement and have left Chrysler no choice but to bring this lawsuit to prevent (the retailer) from deceiving and confusing the public and harming Chrysler’s good will.”
The automaker seeks a preliminary injunction and unspecified triple and punitive damages above $75,000 for trademark infringement, deceptive trade practices, unjust enrichment and unfair competition for Pure Detroit’s use of the phrase “Imported From Detroit.” Chrysler sought to trademark the phrase last November in advance of a multimillion-dollar advertising campaign launched during Super Bowl XLV on Feb. 6.