Celebrity gossip Perez Hilton (né Mario Lavandeira)  has won an injunction against those who operate the site PerezRevenge.  The PerezRevenge site styled itself as an antidote to Lavandiera’s mean-spiritedness.

Here’s the rub:  When Lavandeira started his blogging career he called his site PageSixSixSix (a rather obvious play on the New York Post’s Page Six gossip column).  The Post objected, and won.

Then he adopted the moniker Perez Hilton, an obvious reference to Hilton heiress, Paris Hilton.  Indeed, a good choice since both are famous for nothing.

“He also routinely doctors celebrity photos, arguing that sprinkling cocaine dots on them is a transformative use, entitling him to publish them.”  Ugh.

It is ironic that one becomes famous “borrowing” from others, but when others borrow from you when seeking fame, you object like it’s nobody’s business…  With any luck, Perez (and Paris) will just be a flash in the pan.

How ‘bout that picture?