Oprah Winfrey has started a little feud. With Mutual of Omaha. Apparently, though I was aware of it, Oprah uses (or used) the phrase the “Aha Moment,” for what goods or services I am not really sure.
Mutual of Omaha has been using the phrase “Official Sponsor of the Aha Moment” in its advertising for a few weeks or months now.
And Oprah doesn’t like it.
Just a few days ago, Oprah’s lawyers fired off a cease and desist letter to Mutual of Omaha demanding they shut down their plans to run a gigantic advertising campaign with the slogan, "Official sponsor of the aha moment."
In the letter, sent April 21, Oprah’s peeps claim they have the rights to the "Aha Moment" slogan and they threatened to sue because O doesn’t want Mutual to mislead her fans into thinking she’s associated with them.
But Mutual of Omaha is fighting back with a lawsuit, claiming that even if Oprah had trademark rights to the phrase, she "abandoned" those rights by failing to "police their alleged mark" when other businesses used it in the past.