ING has filed a trademark lawsuit against PNC Bank. ING Groep NV, the biggest Dutch bank, accused PNC Financial Services Group Inc. of fraud in a trademark-infringement lawsuit over the use of orange-ball logos in bank marketing.
PNC misled the U.S. Patent and Trademark Office when the Pittsburgh-based lender asserted Oct. 29 that the new orange- logo trademarks on its youth-oriented Web site faced no legal challenges, ING said yesterday in a filing in Delaware federal court. ING’s online-banking unit, ING Direct, sued more than two months earlier to block PNC’s use of the logos.
PNC’s intellectual-property lawyer, Robert Pugh, who signed the patent office document, “knew that the declaration was false” and “knew this litigation was pending,” ING Direct said in court papers seeking to block PNC’s use of the logos and restrict its use of the color orange.
ING, based in Amsterdam, claims PNC’s display of bouncing orange balls as Web links on a site for its “Virtual Wallet” product will confuse customers who might be looking for ING. The Dutch bank uses bright orange balls on its Web sites, marketing materials and billboard advertisements.