Pepsico (owner of the Tropicana brand) has done a 180 concerning its Tropicana packaging.  I agree.  The new packaging was very generic looking.  It looked like a private label store brand – not the OJ leader.

In fact, I accidentally came home with grapefruit juice instead of orange juice one day.  I wasn’t happy.  I am not sure how Arnell thought this was a step forward for the brand’s image or how Pepsi execs approved this.