Pepsico (owner of the Tropicana brand) has done a 180 concerning its Tropicana packaging. I agree. The new packaging was very generic looking. It looked like a private label store brand – not the OJ leader.
In fact, I accidentally came home with grapefruit juice instead of orange juice one day. I wasn’t happy. I am not sure how Arnell thought this was a step forward for the brand’s image or how Pepsi execs approved this.