According to the U.K. Patent Office, the trademark FCUK is not obscene?

Retired Surrey businessman Dennis Woodman filed a case to prevent its [FCUK] use and to have it [FCUK's] struck off as a trade mark on the grounds it was “contrary to accepted principles of public morality”.

Woodman claimed it was the name was in breach of the 1994 Trade Marks Act. But counsel for FCUK argued the brand was intended as a “lighthearted and humorous play on words,” which had become “entirely mainstream”.

While French Connection suggests it intends to “scale back” its use of FCUK, it intends to use the mark in its upcoming spring collection.