According to this article, the owner a the publication The Greater Baton Rouge Business Report has filed a lawsuit in federal court against the group that is publishing a competing or related publication called The Livingston Parish Business Report.
Insofar as the publications are distributed in the same area, there is perhaps a chance that readers could be confused as to the source of the publications. However, when reading the article, this doesn’t seem like a strong argument:
The lawsuit claims that by using the name “Business Report,” the defendant is creating the false impression that the two publications are affiliated.
The lawsuit also says use of the “Business Report” name creates confusion in the marketplace and that The Livingston Parish Business Report is unfairly trading on the name and reputation established by The Greater Baton Rouge Business Report, and could also unfairly harm the publication’s reputation.
The lawsuit asks the Denham Springs Publishing Co. to stop using “Business Report” in its name and to pay unspecified damages based on profits gained by the trademark infringement. It also asks that the defendant be ordered to destroy all products, labels, promotional items or any written material containing “Business Report” marks.