No, I don’t mean “closed circuit tv.” I mean “China Central Television,” China’s state television company.
Li Zhenyong, from Fujian Province in the southeast, applied for the trademark registration [CCTV] on January 6, Monday’s Chongqing Economic Times reported.
The application covers ten products, including a cervical cap, condom and non-chemical contraceptives, that would sport the brand name CCTV Channel 1. In Chinese, the fourth character of the name is a homophone for condoms.
Li said he hoped CCTV’s fame would attract investment from big companies for production. A Shenzhen-based contraceptive company had already offered 400,000 yuan (US$50,000) to buy the trademark off him if he succeeded.
A CCTV official who refused to be named said he was aghast that the name of CCTV had been chosen as a condom trademark.
The official said he would consult with senior officials at the station to decide whether to take legal action to stop the registration.