The link below is a summary of…interesting…trademark matters in the energy drink field:
http://www.foodingredientsfirst.com/newsmaker_article.asp?idNewsMaker=11481&fSite=AO545&next=4
Here’s a taste:
The media is reporting that Jose Canseco is coming out with an energy drink called “Juiced”….Perhaps there is a part of this story that hasn’t become public yet, but “Juiced” is a name that is already being used in this category for Rockstar’s Juiced energy-juice hybrid product. You’d think that Canseco’s legal team — which must be pretty large given the accusations that he’s slinging around — would have figured this out. Just because you have a book doesn’t mean you have rights to the name in the beverage industry.