Jon Bon Jovi wants the owner of the Mijovi energy drink to change its name, arguing it is too similar to his famous moniker.
But Marcos Carrington says his coffee-based energy drink is named after his girlfriend, whose name is Jovita, not the 45-year-old rocker.
In a Jan. 22 letter,lawyer Peter Laird, representing , objected to the word “Mijovi” as well as other words “itsmijovi” and “itsmilife” that appear in the company’s marketing materials and on the can. Rather than use Carrington’s spelling, the letter used the phrases, “It’s My Jovi” and “It’s My Life.”
Carrington said the words “itsmijovi” and “itsmilife” are meant to mean “it’s my jovial life.” The full phrase on the can is “itsmienergy.itsmijovi.itsmilife.”
“It is just unfair,” Carrington, 37, told the Asbury Park Press for Thursday’s newspapers. “It is unfair because Mijovi has nothing to do with Bon Jovi.”