Jon Bon Jovi wants the owner of the Mijovi energy drink to change its name, arguing it is too similar to his famous moniker.
But Marcos Carrington says his coffee-based energy drink is named after his girlfriend, whose name is Jovita, not the 45-year-old rocker.
In a Jan. 22 letter, Los Angeles lawyer Peter Laird, representing Bon Jovi, objected to the word “Mijovi” as well as other words “itsmijovi” and “itsmilife” that appear in the company’s marketing materials and on the can. Rather than use Carrington’s spelling, the letter used the phrases, “It’s My Jovi” and “It’s My Life.”
Carrington said the words “itsmijovi” and “itsmilife” are meant to mean “it’s my jovial life.” The full phrase on the can is “itsmienergy.itsmijovi.itsmilife.”
“It is just unfair,” Carrington, 37, told the Asbury Park Press for Thursday’s newspapers. “It is unfair because Mijovi has nothing to do with Bon Jovi.”
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This is first time in my life when I don’t know what to say. After reading all comments I’m shocked. What has happened with our society, with our young generation? They are commenting terrible information, their lexis sounds terrible. Is that true, that only words they know is “cool”, “cute” and cussing words? What are they thinking of? It’s better not to think about it, it’s too sad