America may not be popular around the world; however, a recent study shows that American brands are still popular. For example, Saudi Arabians apparently like their Kraft brand cheese, and the Chinese their Budweiser (that’s Anheuser-Busch, not Budweiser Budvar) beer. Egyptians like to wash their hair with Pert Plus shampoo. Jack Daniels is also the perfect whiskey to bring to a party in Romania.
Those are some of the more surprising findings in a new study from Synovate, Chicago, in which more than 13,000 consumers in 20 countries were quizzed online, via phone or in person in mid-2006 about their brand preferences across a host of categories.
Interesting…