Apple, Inc. has reportedly paid Swiss rail operator, SBB, $21 million for use of the Swiss transportation company’s clock design.

 As much as I like my Apple products, for a company that prides itself on design coupled with function, it seems to me the Apple could have developed its own clock design.  But, Apple usually gets what it wants – even if it costs $21 million.

This entry was posted on Wednesday, November 14th, 2012 at 9:56 am and is filed under Business of TMs, Technology, Trademarks. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.