From FastCompany, this article featuring its The 8 Principles Of Product Naming.  They are:

1. Make it Memorable
2. Fill it with Meaning
3. Say it Out Loud
4. Don’t Wait to Fall in Love
5. Listen to Ear
6. Stand Out in a Crowd
7. Too Much is Never Enough
8. Expect its Story to Evolve

You can read more about these principles at FastCompany.

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