Other domain name-related trademark problems include:

-Domain Name Tasting: this is where the domain name registrant takes advantage of the five-day trial period that a registrant of a new domain name receives. During that five-day trial period, the prospective registrant can test the domain name for its profitability on a pay-per-click basis (i.e., whether it receives sufficient hits to make it a viable source of advertising revenue). If it proves to be profitable, the prospective registrant retains the domain name; if not, the tester relinquishes it and gets a full refund of the registration fee. ICANN does have a proposal to deny the refund, which should take care of this issue. The proposal should also resolve the issue of domain kiting, which is the deletion and immediate re-registration of a domain name for consecutive and perpetual five-day periods.

-Domain Name Parking: This is the use of domain names on pay-per-click parking websites; it drives speculative behavior in the domain name marketplace.

-Icann’s proposed roll-out of new gTLDs: “gTLD” stands for “generic top-level domain;” an example of a gTLD is .com. If ICANN’s new proposal comes to pass, there will be unlimited gTLDs with the payment of a $185,000 application fee (think books.amazon; dvd.amazon). This is definitely something brand owners should be keeping a close eye on; at the moment this roll-out is on hold.